Napa Valley Tourism Generated $2.8 Billion in 2025, Visit Napa Valley Reports
The annual Destination Symposium on September 24 laid out the visitor economy scorecard: 3.8 million visitors, $162.5 million in local tax revenue, one in every seven county jobs, and a $530 million lodging year.
Paula Quayle, Hospitality and Tourism reporter · September 30, 2026